One of the best ways to expand your popularity and get people to know about you and aware of your online presence is to market through email. You want to have the option to give people updates about your site and let them know what is new with what you're doing, so look through this article and see how you can do that.
Your email should have a personal tone. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. An example of this is including the reasons that they signed up for your emails if you know that information.